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Resources

Field notes from the team building Ricky.

Technical guides, opinionated essays, and the occasional changelog — what we’re learning about shipping AI agents on WhatsApp at scale.

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  • Coming soon

    How WhatsApp Business actually works.

    A plain-English walk-through of session vs template messages, the 24-hour reply window, and what conversation pricing means for your bill.

  • Coming soon

    Embedded Signup, in plain English.

    Embedded Signup, BISUATs, system users, and asset assignments — the onboarding chain demystified for buyers, ops teams, and skeptical engineers.

  • Coming soon

    Why we picked Postgres for an AI agent platform.

    Why we built Ricky on Postgres, why durable background work beats synchronous tool loops, and what we learned shipping it to production.

  • Coming soon

    Coexistence: when to keep the WA Business app.

    When to keep the WhatsApp Business app running alongside Cloud API, what breaks, and how to design a customer experience that doesn’t feel split-brain.

  • Coming soon

    What an AI agent actually is.

    The phrase “AI agent” gets thrown around a lot. We define what an agent actually is — versus a flow, a script, or a chatbot — and why the difference matters.

  • Coming soon

    A field guide to WhatsApp templates.

    Templates, regions, language packs, button types, header media — a working reference for the moments when you actually need to ship one.