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Ricky compared with Wati
Wati charges for extra users, contact blocks and every WhatsApp message above Meta's rate: 25% more on marketing and 35% on utility. On Ricky your whole team gets in and you pay Meta directly for messages.
0%
markup from Ricky on Meta's message rates
$0
for each extra person in Ricky's inbox
$0
a month for each extra WhatsApp number on Ricky
The full comparison
Example with 1,000 active contacts per month, 10,000 AI credits and 10 people. Use the table to see what each platform includes and what it charges extra.
Your pick · Ricky
$100/ month
Unlimited users. Every feature included.
Compared with
Messages: +25% marketing, +35% utility
$239+/ month
$239/mo in known charges: $119 plan + $120 in extra users. Every WhatsApp message is billed on top, at Wati's rate.
Ricky costs at least $139 less per month.
Wati's monthly fee isn't the whole bill: it charges every WhatsApp message from a prepaid balance, at its own rate. In Panama, a marketing message costs 25% more than Meta's rate and a utility message 35% more. On Ricky you pay Meta directly, with no markup.
Side by side
People in the inbox
Ricky
Your whole team, no per-person fee.
Wati
Wati Pro includes 5; $24/mo for each extra user. Growth stops at 3.
Monthly active contacts
Ricky
1,000 included; $0.10 for each extra contact, one by one.
Wati
Wati Pro includes 1,000. More contacts come in blocks of 250 for $20 a month.
* Wati: Latin American plans in USD, billed monthly, as its page shows them in Panama. Growth sells no extra users or contacts, so we compare with Pro or Business, whichever costs less for your team and contacts. The figure adds the plan, extra users and blocks of 250 contacts; it excludes messages, which Wati bills at its own rate (rate card of October 1, 2026, for Growth and Pro; Business gets a discount Wati doesn't publish). Wati doesn't count someone who only receives a broadcast and doesn't reply as an active contact; Ricky counts every contact with a message that month. Its AI credits aren't equivalent to Ricky's.
Wati data checked on October 23, 2026. This comparison summarizes public information that may change. Confirm prices, limits and terms on Wati's official site; their current terms prevail. Prices in USD or stated monthly equivalents, excluding taxes and Meta message fees. Ricky's custom integrations are quoted separately.
As you grow
Monthly prices in USD with the charges Wati publishes. A figure with + is a minimum: some charges have no public price or depend on usage.
With Ricky's base plan at each capacity (10,000 AI credits) and 10 people on the team.
1,000 contacts
2,500 contacts
The charge the plan doesn't show
Wati charges WhatsApp messages from a prepaid balance, at its own rate. On Ricky, your company's WhatsApp account pays Meta directly, with your payment method and at Meta's rate.
USD per message, and per minute on business-initiated calls. Meta's and Wati Growth and Pro rates from October 1, 2026.
Marketing · Wati +25%
Utility · Wati +35%
Their pricing model
Wati sells three plans in Latin America, billed monthly: Growth at $59, Pro at $119 and Business at $299. Growth includes 3 users and 500 active contacts, and you can't add more. Pro includes 5 users and 1,000 contacts; Business, 10 users and 2,500 contacts. A business serving more than 500 people a month starts on Pro.
Extras go on top of the plan: $24 a month per extra user on Pro and $59 on Business, and $20 a month per block of 250 active contacts. At 10,000 contacts a month, the plan and blocks come to $839 on Pro or $899 on Business, before users and messages.
WhatsApp messages are separate. Wati deducts them from a prepaid balance with its own rate card: in Panama it charges $0.0925 per marketing message, against Meta's $0.074, and $0.0153 per utility message, against $0.0113. On Ricky, your company's WhatsApp account pays Meta directly, at Meta's rate.
Markup on every message
Above Meta's rate in Panama: 25% more on marketing, 35% on utility and authentication, 10% on service and 20% per minute on business-initiated calls.
Extra users
$24 a month each on Pro and $59 on Business. Growth doesn't allow them.
Extra contacts
$20 a month per block of 250 active contacts.
Numbers and onboarding
$29 a month for each extra WhatsApp number. Dedicated onboarding is free only on annual plans; month to month, it's paid separately.
On Ricky you choose active contacts and AI credits. Team, features and WhatsApp numbers at no extra charge.
The Ricky difference
With Wati, the monthly fee is only the start: the rest comes with each person, each block of contacts and each message you send.
On Ricky, your WhatsApp account pays Meta directly, with your own payment method. Wati charges every message from a prepaid balance at its own rate: in Panama, 25% above Meta on marketing and 35% on utility.
Ricky doesn't charge per person. Wati Pro includes 5 users and charges $24 a month for each extra one; Business includes 10 and charges $59. Growth stops at 3.
On Ricky, if you go over your capacity, service continues and the overage is billed per unit. On Wati, once automation triggers run out, you reply by hand or buy more.
Frequently asked questions
Your whole team, from day one.
Choose contacts and AI credits. Every other feature is included.
Getting started
Ricky
No activation fee.
Wati
Dedicated onboarding is free only on annual plans. Month to month, it's paid separately.
Included AI credits
Ricky
10,000 credits a month; $0.01 per extra credit. A reply uses 2 to 5.
Wati
10,000 credits (10 per active contact), shared by Copilot and agents. Wati counts 1 per simple reply and 3 per reply with a file or an action.
Autonomous AI agents
Ricky
No limit on agents, at any capacity.
Wati
Growth: 1. Pro: 2. Business: unlimited.
Automations
Ricky
Workflows with no per-run fee.
Wati
Triggers up to 10 times your active contacts. Once used up, you reply by hand or buy more.
WhatsApp messages
Ricky
You pay Meta directly, at Meta's rate. Ricky adds no markup.
Wati
Prepaid balance at Wati's rate. In Panama: marketing $0.0925 (Meta: $0.0740); utility $0.0153 (Meta: $0.0113).
Extra WhatsApp numbers
Ricky
No monthly fee per number.
Wati
$29 a month for each number.
5,000 contacts
10,000 contacts
20,000 contacts
With 1,000 active contacts and 10,000 AI credits a month. On Ricky, the price doesn't change with headcount.
3 people
5 people
10 people
25 people
50 people
Authentication · Wati +35%
Service · Wati +10%
Call per minute · Wati +20%
One send, two bills
A marketing campaign to 20,000 people in Panama
$370 more with Wati, in a single send.
The same markup shows up in Mexico, Colombia, Chile, Peru and Argentina: 25% on marketing and 35% on utility.