Every feature. The capacity you need.
Pick your monthly capacity and see the price. Every option includes the same features.
USD · Billed monthly
Loading capacities…
USD per month, by capacity.
Swipe the table to see more options →
| Active contacts | 10,000 AI credits | 25,000 AI credits | 50,000 AI credits | 75,000 AI credits | 100,000 AI credits |
|---|---|---|---|---|---|
| 1,000 | $100 | $175 | $250 | $325 | $400 |
| 2,500 | $175 | $250 | $325 | $400 | $475 |
| 5,000 | $275 | $350 | $425 | $500 | $575 |
| 7,500 | $360 | $435 | $510 | $585 | $660 |
| 10,000 | $450 | $525 | $600 | $675 | $750 |
| 12,500 | $525 | $600 | $675 | $750 | $825 |
| 15,000 | $600 | $675 | $750 | $825 | $900 |
| 17,500 | $675 | $750 | $825 | $900 | $975 |
| 20,000 | $750 | $825 | $900 | $975 | $1,050 |
* Replies estimated at an average of 3 credits per AI reply. Actual usage depends on the task and can range from 2 to 5 credits per reply or result.
An active contact (MAC) counts once per cycle, no matter how many messages they exchange.
Custom development is quoted separately.
AI credits renew each cycle and don't roll over. An AI reply or result uses 2 to 5 credits; credits are not the same as contacts.
For larger operations, we prepare a custom quote. Usage peaks can be covered with add-ons.
The same add-on price at every capacity.
Overages are charged per extra active contact or AI credit. You can allow extra credits or stop the AI when your allowance runs out.
AI calls are an add-on: they are not included in any plan and do not use your AI credits; they are billed per minute. Meta does not charge for calls your customers make to you.
Meta fees and applicable taxes are charged separately.
Your monthly price
$100USD / month
1,000 contacts · 10,000 AI credits
Unlimited users
Taxes and WhatsApp fees not included.
The full bill, not just the base price
For 1,000 contacts, 10,000 AI credits and 10 people.
Your pick · Ricky
$100/ month
Unlimited users. Every feature included.
Compared with
No monthly plan
$266+/ month
$266/mo in known charges: 10 agents on Plus ($200) + $66 for the bot module. Paid per quarter in advance: $798.
Ricky costs at least $166 less per month.
We compare with Plus, Callbell's plan with the API and webhooks, and add its bot module, which it requires for bots and automations. On top, it charges $0.02 for each contact a broadcast reaches, and its WhatsApp rate table is 15% above Meta's.
Side by side
People in the inbox
Ricky
Your whole team, no per-person fee.
Callbell
$20 per agent a month on Plus, with a minimum of 3. From 30 agents, a quote.
Billing term
Ricky
Monthly.
Callbell
No monthly plan: quarter, semester or year, paid in advance.
Bots and automations
Ricky
Workflows and AI agents included at any capacity.
Callbell
Separate bot module: $66 a month. Automations come with it.
AI agent
Ricky
10,000 credits included; $0.01 per extra credit.
Callbell
Separate prepaid balance. Callbell publishes no price per message.
API and webhooks
Ricky
Included at any capacity.
Callbell
Plus only.
Broadcasts
Ricky
Included. Each recipient counts as an active contact that month; you pay Meta for the template.
Callbell
$0.02 per contact reached, plus the template cost.
WhatsApp rates
Ricky
You pay Meta directly, at Meta's rate.
Callbell
Its rate table is 15% above Meta's. Inbound calls cost $0.01 a minute; Meta doesn't charge for them.
Extra numbers and channels
Ricky
No monthly fee per number.
Callbell
$22 a month for each extra number or channel.
* Callbell: USD prices from its page, per agent and with no monthly plan; the minimum term is a quarter paid in advance. We compare with Plus, the plan with the API and webhooks, for your whole team (minimum 3 agents), plus the $66-a-month bot module. We don't add the $22 a month per 10 agents that Callbell loads as message balance, since this comparison excludes Meta fees, nor its AI agent, which is paid from a separate balance with no published price per message. See Callbell plans.
Callbell data checked on October 23, 2026. This comparison summarizes public information that may change. Confirm prices, limits and terms on Callbell's official site; their current terms prevail. Prices in USD or stated monthly equivalents, excluding taxes and Meta message fees. Ricky's custom integrations are quoted separately.