Every feature. The capacity you need.
Pick your monthly capacity and see the price. Every option includes the same features.
USD · Billed monthly
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USD per month, by capacity.
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| Active contacts | 10,000 AI credits | 25,000 AI credits | 50,000 AI credits | 75,000 AI credits | 100,000 AI credits |
|---|---|---|---|---|---|
| 1,000 | $100 | $175 | $250 | $325 | $400 |
| 2,500 | $175 | $250 | $325 | $400 | $475 |
| 5,000 | $275 | $350 | $425 | $500 | $575 |
| 7,500 | $360 | $435 | $510 | $585 | $660 |
| 10,000 | $450 | $525 | $600 | $675 | $750 |
| 12,500 | $525 | $600 | $675 | $750 | $825 |
| 15,000 | $600 | $675 | $750 | $825 | $900 |
| 17,500 | $675 | $750 | $825 | $900 | $975 |
| 20,000 | $750 | $825 | $900 | $975 | $1,050 |
* Replies estimated at an average of 3 credits per AI reply. Actual usage depends on the task and can range from 2 to 5 credits per reply or result.
An active contact (MAC) counts once per cycle, no matter how many messages they exchange.
Custom development is quoted separately.
AI credits renew each cycle and don't roll over. An AI reply or result uses 2 to 5 credits; credits are not the same as contacts.
For larger operations, we prepare a custom quote. Usage peaks can be covered with add-ons.
The same add-on price at every capacity.
Overages are charged per extra active contact or AI credit. You can allow extra credits or stop the AI when your allowance runs out.
AI calls are an add-on: they are not included in any plan and do not use your AI credits; they are billed per minute. Meta does not charge for calls your customers make to you.
Meta fees and applicable taxes are charged separately.
Your monthly price
$100USD / month
1,000 contacts · 10,000 AI credits
Unlimited users
Taxes and WhatsApp fees not included.
The full bill, not just the base price
For 1,000 contacts, 10,000 AI credits and 10 people.
Your pick · Ricky
$100/ month
Unlimited users. Every feature included.
Compared with
Messages: +25% marketing, +35% utility
$239+/ month
$239/mo in known charges: $119 plan + $120 in extra users. Every WhatsApp message is billed on top, at Wati's rate.
Ricky costs at least $139 less per month.
Wati's monthly fee isn't the whole bill: it charges every WhatsApp message from a prepaid balance, at its own rate. In Panama, a marketing message costs 25% more than Meta's rate and a utility message 35% more. On Ricky you pay Meta directly, with no markup.
Side by side
People in the inbox
Ricky
Your whole team, no per-person fee.
Wati
Wati Pro includes 5; $24/mo for each extra user. Growth stops at 3.
Monthly active contacts
Ricky
1,000 included; $0.10 for each extra contact, one by one.
Wati
Wati Pro includes 1,000. More contacts come in blocks of 250 for $20 a month.
Getting started
Ricky
No activation fee.
Wati
Dedicated onboarding is free only on annual plans. Month to month, it's paid separately.
Included AI credits
Ricky
10,000 credits a month; $0.01 per extra credit. A reply uses 2 to 5.
Wati
10,000 credits (10 per active contact), shared by Copilot and agents. Wati counts 1 per simple reply and 3 per reply with a file or an action.
Autonomous AI agents
Ricky
No limit on agents, at any capacity.
Wati
Growth: 1. Pro: 2. Business: unlimited.
Automations
Ricky
Workflows with no per-run fee.
Wati
Triggers up to 10 times your active contacts. Once used up, you reply by hand or buy more.
WhatsApp messages
Ricky
You pay Meta directly, at Meta's rate. Ricky adds no markup.
Wati
Prepaid balance at Wati's rate. In Panama: marketing $0.0925 (Meta: $0.0740); utility $0.0153 (Meta: $0.0113).
Extra WhatsApp numbers
Ricky
No monthly fee per number.
Wati
$29 a month for each number.
* Wati: Latin American plans in USD, billed monthly, as its page shows them in Panama. Growth sells no extra users or contacts, so we compare with Pro or Business, whichever costs less for your team and contacts. The figure adds the plan, extra users and blocks of 250 contacts; it excludes messages, which Wati bills at its own rate (rate card of October 1, 2026, for Growth and Pro; Business gets a discount Wati doesn't publish). Wati doesn't count someone who only receives a broadcast and doesn't reply as an active contact; Ricky counts every contact with a message that month. Its AI credits aren't equivalent to Ricky's.
Wati data checked on October 23, 2026. This comparison summarizes public information that may change. Confirm prices, limits and terms on Wati's official site; their current terms prevail. Prices in USD or stated monthly equivalents, excluding taxes and Meta message fees. Ricky's custom integrations are quoted separately.